This may begin with a simple transmission such as a leaflet dropped from a plane or an advertisement.
Generally these messages will contain directions on how to obtain more information, via a web site, hot line, radio program, etc.
disgust, pleasure), then when presented with object A in the absence of B, that same reaction will be experienced. Suppose a pollster finds that a certain group of people hates his candidate for senator but loves actor A.
They use actor A's endorsement of their candidate to change people's minds because people cannot tolerate inconsistency.
The concept reaches from systematic state propaganda to manipulate public opinion (Edward Bernays) to "sociological propaganda" (propaganda of integration), The transition from non-propaganda to propaganda is fluid.
Effective manipulation presupposes non-manipulative embedding in order to unfold its effect, which is why the reference to these contexts is not yet a refutation of the manipulative character of an act of communication.
Identifying these messages is a necessary prerequisite to study the methods by which those messages are spread. This approach is more effective alongside the propagandist limiting or controlling the media.
Propaganda campaigns often follow a strategic transmission pattern to indoctrinate the target group.
Jowett and Victoria O’Donnell define Propaganda as the "deliberate, systematic attempt to shape perceptions, manipulate cognitions, and direct behavior to achieve a response that furthers the desired intent of the propagandist.
Manipulation can be organized or unorganized, conscious or unconscious, politically or socially motivated.
They are forced to either dislike the actor or like the candidate.
The "plain folks" or "common man" approach attempts to convince the audience that the propagandist's positions reflect the common sense of the people.