Dating service lawsuits top 10 most intimidating songs
Users were not likely to see – much less understand – this icon.
The fake profiles and messages caused many users to upgrade to paid subscriptions.
“JDI Dating used fake profiles to make people think they were hearing from real love interests and to trick them into upgrading to paid memberships,” said Jessica Rich, Director of the FTC’s Bureau of Consumer Protection.
As soon as a new user set up a free profile, he or she began to receive messages that appeared to be from other members living nearby, expressing romantic interest or a desire to meet.
In April 2016, plaintiffs in a false advertising class-action lawsuit filed against the dating service It’s Just Lunch in 2007 moved for final approval of a settlement agreement.
The complaint, which was amended in 2013, alleges that It’s Just Lunch deceptively represents that: According to the settlement terms, a .75 million fund will be created to cover costs and awards.
The messages were almost always from fake, computer-generated profiles – “Virtual Cupids” – created by the defendants, with photos and information designed to closely mimic the profiles of real people.
A small “v” encircled by a “C” on the profile page was the only indication that the profiles were fake.